MallMixAR

MallMixAR is an augmented reality experience at the Marketplace Mall in Henrietta, NY, a suburb of Rochester, NY near Rochester Insitute of Technology.

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As online shopping rose in popularity and ease, many malls across the country, including the Marketplace Mall, lost popularity and customers, leading it to be partially abandoned. Many storefronts are closed and boarded up, and some have been bought by the neighboring University of Rochester medical center.